Google’s fight against cyber spam has led to the creation of yet another animal-named algorithm, officially known to the world as the Google Penguin. Dedicated to reduce cyber traffic and give low ranks to link-schemed websites, the update has been a success in raising the bar for the standard of SEO in websites; though there would be many who would beg to differ.
Who is affected?
Well, there are way more people than you can imagine, who have suffered- because of low quality back links and black hat techniques aimed at finding a way past Google’s algorithms for unfair advantages. The most recent update, on 5th October, 2012 is reported to have affected about 0.3% of English queries.
What all should I look out for?
In case you have a website, or public content posted on the internet, look out for things such as link relevance, low quality back-links, automated queries being sent to Google, content duplication, hidden links or texts, and ANY other kind of black-hat techniques which are the algorithm’s target. If you’re noticing a sudden drop in the traffic on your site, you might just need to make some adjustments.
How do I make my website look more natural?
You may have received a warning for the unnatural happenings of your site. While there’s a lot to be taken into account while refining your work, but here’s a gist of the things you should do, to recover from the “Penguin Effect”:
- Optimize the content sent to search engines, and help make your pages relevant to the keywords you submit.
- Look out for malicious content being promoted on your site.
- Avoid ANY kind of black-hat technique such as keyword stuffing and cloaking.
- Avoid automatic-query sending products.
- Work on loading time with the help of Page Speed or YSlow.
- Keep check of broken links, and maintain the quality of content.
- Under no conditions should one go for plagiarism or duplicated work!
- Divert your links and keep different anchor texts.
- Though guest posting is nice, it’s important for bloggers to know that Google takes these as back-links, and are a negative point to your site.
- Integrate your site with as many social sites possible, especially Google Plus!
Tips and Tricks which are Suggested by SEO Experts
- Make Unique and Genuine content – User experience is important
- Some SEO’s say that its better to take a new domain and shift the content to it. (this is working for some : not sure yet)
- NEVER USE blogroll links in your website/blog
- Always remember that the anchor text for
- Go social – promote your site via facebook, twitter, digg, and google plus – some say it helped a lot
- Check your site internal linking and the anchor text associated with that.
- Get more QUALITY back links.
- Identify the poor links and try to remove them by requesting the site owners and then go for the Google reconsideration request.
Article Courtesy: SEOupdates.info