Quality! This is what Google wants. We need to build websites for people not for robots. But there are some rules, which, if not followed we might lose potential visitors from search engines. The most important on page SEO rules after Hummingbird update are:
Quality content – just try to add real value, something of substance to visitors, that is unique, different and useful.
Title tag – it should accurately describe what the article is about.
Meta description – Even though Google said in 2009 that meta description is not a ranking factor, it has been reported by several webmasters that has a quite a big influence, especially if the meta description contains the specific keywords.
Internal links – allows visitors to navigate a website and help establish information hierarchy for the given website.
Images with alt attribute – Like someone said “A picture is worth a thousand words”, images in content are valuable. As the search engines robots does not see the images directly, they concentrate on the information provided in the “alt” attribute.
Videos – what is more effective: a step by step procedure for “Apple MacBook RAM upgrade” or a video with a technician doing this job?
Site Speed – use PageSpeed and Pingdom to check your website speed. If your web page is loading in more than 3 seconds you have work to do.
Use latest technologies as much as possible – you can find a list of cool technologies here.
Mobile optimization – a Bia Kelsey study says that mobile search will exceed desktop search in 2015. So in about two years a website without mobile support would be like a flash website today.