How do we bring attention to our websites and businesses? By acquiring links from other websites to improve our search engine ranking. Link building is a fantastic way to acquire mentions of your website and brand on highly authoritative, relevant websites. Some of you may know this as PR. I just know it as some of the best marketing you can do.
Which is the best link building techniques for our website ? Just follow these steps.
Step 1: Research
Which type of website do you want to discover ?
To make sure they’re high quality, look for sites that are:
- Highly authoritative: These people know their objects, and are worthy of building a relationship with.
- Seen as trustworthy: Would you want to have a link on a website that was full of link and other spam?
- Sites you want to be associated with?: Much along the lines of authoritative and trustworthy, one of the biggest things to keep in mind when you are researching websites to build relationships with.
- Popular with competitors: Who’s linking to your competitors? You probably want them linking to you too.
Step 2: Outreach
Use your research to promote a list of high quality websites with whom to start building relationships.
- Connect with website owners via social media: An easy way to begin a conversation and start cultivating a relationships.
- Organize your outreach: Use the CRM to not only keep track of all of your messaging and other outreach, but organize all of the potential relationship’s contact information, and any other notes you want to leave about the person.
- Manage the outreach: Remember the end game: a link on a great website and a relationship with the site owner. Be sure to connect the dots between the person and the website they own.
- Share the load: If you have a team, distribute the load on who to reach out to by assigning tasks.
Step 3: Organize
What do I need to know about the prospective link and relationship I’m working on?
- Date of first outreach
- Date of follow up: You never want to be too forward or needy.
- Type of link requested or acquired: Are you writing a guest post? Did you comment on a blog? Did the link happen organically?
- Website domain: Yeah, you might need that one.
- Website owner’s contact info: Can’t build a relationship if you can’t get in touch with them.
- Conversation notes: If you’re talking to a ton of people, keeping detailed notes on the conversations you’re having will save you from a world of embarrassment later. Trust me.
Step 4: Follow up
Once you’ve done your research, performed your outreach, organized all the data, hopefully you will have heard back from some site owners and will be well on your way to building great relationships with them.
If so, make sure you are constantly maintaining your information. Every conversation you have, every step of the link building process (requesting links, to active links to even inactive links). The more information you have, the more you need to organize and maintain it.