Most Common Tips & Tricks For On-Page Optimization

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Optimization-StrategySearch engine optimization has usually divided into two main areas; on-page seo which covers what can be done on the pages of the website itself, and off-page seo which covers activity that takes place elsewhere (e.g. link-building).

The most useful policy in this year however (social media powered SEO) requires an integrated approach, with on-page content promoted off-page within the main social media channels. Please click on the following link to find out more about social media SEO – the future proofed SEO strategy that delivers outstanding results now.

Instead, click here to understand more about how off-page SEO has had to adapt to changes in the search engines’ algorithms to remain effective in last year.

Finally, if you are more interested in on-page optimization, I should probably warn you that, although it’s still very important to optimize on-page factors, it’s extremely unlikely to work on its own unless your market is particularly niche. Please read on for:

  • A checklist outlining the key areas to consider when reviewing on-page SEO.
  • A list of common mistakes to look out for with regard to on-page SEO.
  • A list of old-school SEO (‘spamy’) on-page tactics that the search engines are now able to recognise (and punish accordingly).

On-Page Optimization Checklist:

  • Always start with keyword selection, research and testing
  • Meta Description tag
  • ALT tags
  • H1 tags
  • URL structure
  • Internal linking strategy
  • Content
  • Keyword density
  • Site maps, both XML and user facing
  • Usability and accessibility
  • Track target keywords
  • Expect results in 6-12 months

Avoid common on-page SEO mistakes such as:

  • Duplicate content
  • URL variants of the same pages
  • Off-site images and content on-site
  • Duplicate title tags

Avoid spamy SEO tactics such as:

  • Hidden text
  • Hidden links
  • Keyword repetition
  • Doorway pages
  • Mirror pages
  • Cloaking
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