Inbound marketing is the most valuable marketing concept for getting more and more traffic as well as getting new customers. Inbound marketing focuses on creating good quality content that attract people towards your company and product. Inbound marketing refers some major factors, these are:
Quality Content Creation: You create contents what your customer’s requirements.
Lifecycle Marketing: You identify that people go through stages as they interact with you and your company, and that stages requires different marketing methods.
Personalization: You can better personalize your messages to their specific needs.
Multi-channel: Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where people want to interact with you.
Integration: Your publishing content and google analysis tracking tool all work together like an engine. Just focus on sharing quality content in the right channel at the right time.
How to Attract New Customer:
Everyone wants right traffic from right channels. Here I have updated some important techniques to attract new customer to your website:
Blogging: Inbound marketing starts with blogging. Blogging is the best way to attract new visitors as well as new customers. You must create some informative or educational content for your visitor who visits your website regularly.
Social Media: You must share also remarkable information in your public profile and also use (#) tag in your post for attracting new visitors.
Keywords: Every user uses search engine to find their queries. So you must use relevant search queries in your title, description and heading tag. Therefore, you need to hire a dedicated SEO Professional to find relevant search queries for which your customer’s find you and also find your company.
Pages: You must proper optimize your website for your right customers. Transform your website into a beacon helpful content to motivate the right visitors to visit your page.
How to convert your visitors into right leads:
You got much more visitors to your site. You need to collect visitors contact information who are visiting your site regularly. The contact information is the most valuable part for an online marketer. I have updated some important factors to convert your visitors to leads:
Calls-To-Action: This is a buttons or links that encourage your visitors to take action like “Download a White-Paper” or “Attend A Webinar”. If you don’t have any “Calls-To-Action” link or buttons you won’t get any leads.
Landing pages: When a visitor clicks on call to action button, they should then be sent to a landing page. A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. When website visitors fill out forms on landing pages, they typically become leads.
Forms: In order for visitors to become leads, they must fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.
Contacts: Keep track of the leads you’re converting in a centralized marketing database. Having all your data in one place helps you make sense out of every interaction you’ve had with your contacts — be it through email, a landing page, social media, or otherwise — and how to optimize your future interactions to more effectively attract, convert, close, and delight your buyer personas.
How to convert leads into prospective clients:
Some marketing methods can be used at this stage to make sure you’re closing the right leads at the right times. Those methods include:
Lead Scoring: You’ve got contacts in your system, but how do you know which ones are ready to speak to your sales team? Using a numerical representation of the sales-readiness of a lead takes the guesswork out of the process.
Email: What do you do if a visitor clicks on your call to action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.
Marketing Automation: This process involves creating email marketing and lead nurturing tailored to the needs and lifecycle stage of each lead. For example, if a visitor downloaded a whitepaper on a certain topic from you in the past, you might want to send that lead a series of related emails. But if they follow you on Twitter and visited certain pages on your website, you might want to change the messaging to reflect those different interests.
Close Loop Reporting: How do you know which marketing efforts are bringing in the best leads? Is your sales team effectively closing those best leads into customers? Integration with your Customer Relationship Management (CRM) system allows you to analyze just how well your marketing and sales teams are playing together.
Promoters and Customers:
The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them. Inbound marketers continue to engage with, delight, and hopefully their current customer base into happy promoters of the companies and products they love.
Tools used to delight customers include:
Smart Calls-to-Action: These present different users with offers that change based on buyer persona and lifecycle stage.
Social Media: Using various social platforms gives you the opportunity to provide real-time customer service.
Email and Marketing Automation: Providing your existing customers with remarkable content can help them achieve their own goals, as well as introduce new products and features that might be of interest to them.