A visual representation of information or data, e.g. as a chart or diagram. “A good infographic is worth a thousand words”. Here are six other benefits of the popular resource.
- Infographics are more eye-catching than printed words, since they usually combine images, colors, movement, and content that naturally draw the eye.
- Since most of us have increasingly shorter attention spans, we tend to “scan” material as opposed to actually reading text. Furthermore, we tend to remember information that we’ve seen more so than read.
- Infographics are extremely share able for use around the web. For example, an infographic published on a WordPress blog or website usually provides an embed code. This code allows an automatic link from the original site to yours. They are also easily shared on social networks and have a better chance of becoming viral compared to ordinary text.
- Infographics can be used to reinforce a brand, simply because they are so visually appealing. If you design an infographic with consistent colors, shapes, and messages, along with your logo, you’ll have an effective means of “Brand Awareness”.
- A well designed and aesthetically pleasing infographic will drive people to your site since they are more likely to “share” and “click” on it. Also, this can help with Google’s “Page Rank” algorithm, which is important for SEO.
- Finally, infographics are a fun and engaging medium that can generate a unique connection with visitors to either your site or a location that has featured your infographic.
It’s not everyday that you can utilize something that is not only visually pleasing, but also has the capability to spread your brand as it goes viral throughout the internet.
Article Courtesy: Searchenginejournal.com