Digital marketing is a term for the targeted, measurable, and interactive marketing of products or services using digital technologies to get more targeted customers. The key objective is to promote brands, build preference, engage with customers and increase traffic through various digital marketing techniques. It is embodied by an extensive selection of service, product, and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Best Digital Marketing Channels Strategies
SEO or Search Engine Optimization
SEO is the process of making your website and business worthy for ranking at the top of Search Engine Results Pages (SERPs). This is vital for your digital marketing campaign as up to 93% of online experiences begin by using a search engine. On top of that, up to 59% of search engine users find local businesses that satisfy their needs on a monthly basis. This technique is the best way for any business that have long term goals of appearing on the 1st page of Search Engine results while getting free targeted traffic and exposure.
Social Media Marketing (Paid and Organic)
SMM is the process of utilizing the top social sites to create brand awareness, drive conversation and connect to the most targeted audience as possible. Social media users are increasing by up to 25% this 2015, that’s why up to 50% of businesses and digital marketers are planning to increase their SMM budgets this year. It is good for those who want to increase their brand awareness, reach more people, drive leads, and generate contests and promos.
Pay-Per-Click Marketing (PPC)
PPC Marketing is the process of using top PPC networks such as Google Adwords to reach potential customers who already have a need and are actively searching for products and services that can satisfy these needs online. PPC can deliver highly targeted traffic of potential customers within a very short period of time. It is good for those who want to get more targeted traffics quickly. Partially, It’s generate more sales also.
Before doing all these digital marketing strategies you should research appropriate keywords for your business. Keyword Analysis is the process of uncovering and generating related keywords.
Finally, you should know the advanced link building techniques where you can generate more valuable links for any websites.
Most Popular ways to build back links:
- Content submission sites (slideshare, infographics, memes, etc)
- Guest posting
- Web 2.0 posting
- Classified Ads