Digital marketing is a term for the targeted, measurable, and interactive marketing of products or services using digital technologies to get more targeted customers. The key objective is to promote brands, build preference, engage with customers and increase traffic through various digital marketing techniques. It is embodied by an extensive selection of service, product, and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Best Digital Marketing Channels Strategies
SEO or Search Engine Optimization
SEO is the process of making your website and business worthy for ranking at the top of Search Engine Results Pages (SERPs). This is vital for your digital marketing campaign as up to 93% of online experiences begin by using a search engine. On top of that, up to 59% of search engine users find local businesses that satisfy their needs on a monthly basis. This technique is the best way for any business that have long term goals of appearing on the 1st page of Search Engine results while getting free targeted traffic and exposure.
Social Media Marketing (Paid and Organic)
SMM is the process of utilizing the top social sites to create brand awareness, drive conversation and connect to the most targeted audience as possible. Social media users are increasing by up to 25% this 2015, that’s why up to 50% of businesses and digital marketers are planning to increase their SMM budgets this year. It is good for those who want to increase their brand awareness, reach more people, drive leads, and generate contests and promos.
Pay-Per-Click Marketing (PPC)
PPC Marketing is the process of using top PPC networks such as Google Adwords to reach potential customers who already have a need and are actively searching for products and services that can satisfy these needs online. PPC can deliver highly targeted traffic of potential customers within a very short period of time. It is good for those who want to get more targeted traffics quickly. Partially, It’s generate more sales also.
Before doing all these digital marketing strategies you should research appropriate keywords for your business. Keyword Analysis is the process of uncovering and generating related keywords.
Finally, you should know the advanced link building techniques where you can generate more valuable links for any websites.
Most Popular ways to build back links:
- Content submission sites (slideshare, infographics, memes, etc)
- Guest posting
- Web 2.0 posting
- Classified Ads
After a long back, I have updated my web page, after analysing and researching so many things about Search engine optimization (SEO). During this long period, I had suffered many obstacles along with professional and personal. Finally, I got a conclusion about website promotion that “Why a website owner require this service?” The answer is if you have a website and that website doesn’t come in search result then it means you have lost your investment. So, it’s essential to acquire this type of service.
In this way, I have updated some new SEO techniques to revert back your investment. Read carefully the power of SEO techniques.
This technique is the vital part for a website to get the higher position in popular search engines like Google.com. You must update your targeted keywords or search term in your website title, description, and heading tags.
Off-Page SEO Optimization:
Off-page SEO optimization will help makes your website popular on the internet, so you can get more traffic or visibility. With the on-page SEO techniques, we can only get visibility in search pages. But in off-page SEO techniques will help improve your search engine position in Search engine result page (SERP). Nowadays, you must follow these off-page SEO techniques which I have mentioned below:
- Social Media Optimization & Engagement
- Social Bookmarking Sites
- Forum Submission
- Blog Directory Submission
- Article Submission
- Question and Answer
- Video Submission
- Image Submission
- Info-graphics Submission
- Document Sharing
Proper On-page SEO techniques and these top ten Off-page SEO optimization techniques will give a better position to your website in Google search results. If you have any queries related about new Website promotion or SEO techniques, please comment here for knowledge sharing.
SEO is the process of increasing the targeted traffic to your targeted web page from popular search engines, such as Google, Bing and Yahoo via organic search result. A website or webpage appears in the SERP (Search engine result page), the more traffic it will receive from the search engine. In the SERP, we may target different kinds of search, including image search, local search, and video search and so on.
For this, I have updated some quick tips for getting best rank in SERP (Search Engine Result Page).
- Content is the best optimization. Any type of optimization is effective only in combination with high quality and unique content. Ideally, the text contains keywords that highlight the overall theme of the post. The content should be understandable and readable. Use your keywords wisely. Text should be written primarily for visitors, not for search engines.
- Exchange backlinks with other relevant websites relating to your topics and with high authority websites (websites with high page ranking). Also link between pages within your website, but do this with caution and only if it’s relevant. Don’t link every page to each other.
- Think of a good name for your image files. Google also draws images in the calculation of the ranking. Google displays both text and images on its search results page, drawing on relevant images contained in the post itself, which are linked to the corresponding page. Implement keywords of a specific subject in your file name, instead of DSC93948.jpg use Tennis-Andre-Agassi-New-York.jpg if you have a picture of Andre Agassi in New York for example. Don’t forget to use the alt tag and title tag for your images, which also provide better usability and optimization for your search ranking.
- Use short permalinks, including keywords. Use an understandable permalink. Instead of http://yourwebsite.com/page-id?495/ use http://yourwebsite.com/andre-agassi-new-york/. Please note that only the first four words in a permalink are relevant. Google doesn’t care about any succeeding words in your permalinks.
- Use search engine optimized themes. Some themes use a lot code to create the layout and design. Google will wade through the source code to find the relevant content. The more code you have, the less content and keyword density. Fast performing themes are good for your Google ranking, since the performance of a website is one of two hundred criteria that determine your ranking.
- Create a sitemap in XML format. With Word-Press and plugins like Google XML Sitemaps it is a very easy task. Google has a variety of other useful tools, too, such as Website Optimizer and Webmaster Central.
- Highlight informative content or keywords on your website. Use h1-h6 to highlight headings or subtitles of an article or important sentences. Use the strong tag, too. But please don’t overdo it!
- Add your posts to social networks. But please don’t only promote yourself. Promote other posts and websites you like. People will honor your kindness and link back to you.
- Don’t use black hat techniques or mirror html sites. If you try to trick Google, they will find out. Promise. Recently, some pretty high-profile portfolio sites were recently punished by Google for such practices. Being sneaky will do more harm than good.
- Don’t use flash. Flash is virtually invisible to search engines. Use Word-Press. Period.
Nowadays, customers have access to information anytime and any place they want or need it. Thanks to the Internet and globalization, most people on the globe are able to access the information via computers, tablets or mobiles. What business owners should remember is that everyone can influence the image of their companies via ex. Social Media and you can be sure that your customer feedback will be more trustworthy for others to read than your own one.
Why Digital Marketing is so important and gives you so many benefits? Because via electronic channels and by posting positive comments, feedbacks about your company/product you (and your happy customers) can attract new customers and build long-lasting relationship. But, be careful! It works both ways! Happy customers can help you, but unhappy customer can harm your business very seriously. That’s why as a business owner make sure you always remember about the following points:
Encourage engagement through digital media. You can simply acquire new clients via ex. Social Media channels. When doing so, ensure you segment them into different customer groups according to their interests. Later, you will be able to interact with them and encourage to various actions.
The more likes the better. As part of Digital Marketing – Social Media is underestimated. It’s a big mistake because you’re “Facebook” likes or “Twitter” shares can help your company grow as they build credibility and trust. They also bring traffic to the website and are costless. What you have to do is to insert a Social Media plugin onto your site and keep updating your customers about the company news, discounts, etc. Bear in mind to schedule the frequency of updates and not to overwhelm them with too much information at once. You may be surprised with the outcome.
Get ahead of your competitors. Every year more and more businesses give up traditional advertising methods and focus on SEO, Google Adwords or Social Media spending huge money on these resources. This is the reason why the market gets increasingly competitive and big players get ahead of little companies. As a small business on the market, you cannot compete with them but there is something you can do. You can use Google Alerts tool to monitor your competitors. This tool will allow you to track your competitor’s products and marketing strategies so that you can learn something from them and improve your own business strategy.
Go beyond the boundaries. It’s important to understand that digital marketing doesn’t only apply to your website! However most of the marketers create a website or an eCommerce and invest in SEO and/or AdWords. But to make your business stand out from the crowd, you need a real strategy that puts potential customers first and use all the available tools to acquire them.
Business reputation first. Good reputation of any business is essential. Without the trust and confidence of the customer, a company will not survive. Especially in the past years the importance of reputation has become increasingly noticeable. If a business has a good reputation, customers may choose that particular company from many on the market. The positive reputation enables marketers to differentiate their products/services in a highly competitive market and successfully compete with big players. How to build a good reputation? Make sure that you communicate with your customers and everyone who interacts with your company through website, e-mail, Social Media. Answer any doubts, offer help and make sure you build a long-lasting relationship with your customers.
Article Courtesy: eMailmanager.com
As per my experience in the field of SEO (Search Engine Optimization) or Digital Marketing area, these tricks or techniques have been becoming more critical. Therefore, I researched with some SEO giant and finally I have prepared a power point slide which is basically about advanced SEO link building 2015. In this document I have mentioned 9 advanced tricks. These 9 tricks will help you to obtain your website traffic and also increase your search engine ranking. Click here to download the Advanced SEO Link Building Strategy.
Before, download this document you should know How link building so important ?
“Link building is the best way to get quality and natural back-links to your website and also it helps to increase your website traffic and search engine ranking. Getting a quality and natural back-link is a tuff task.“
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According to a number of studies, slow web-pages and complicated navigation are the most popular complaints of web users today. Ceaparu et al. (2004) found that internet browsing is the most annoying experience people have with computers, with dropped connections and slow downloads topping the list. The time lost due to trying experiences ranged from 47% to 53% of the time spent on computers.
In 2001, $25 billion in possible sales was lost online due to website performance issues (Zona 2001). Deserted shopping carts hover around 50% for ecommerce sites, yet web sites keep getting big with flashier interfaces.
Companies use a lot of money on the latest cutting-edge graphic design, multimedia, and other creative design techniques. This is all a total misuse of money if your visitors have to stay more than a few seconds for your web-pages to load.
Why? Because, your web site visitors won’t stay! On the internet, user patience is a time bomb. It starts ticking each time a visitor opens one of your pages. You have only a few seconds to get compelling content onto the screen. Fail and you can kiss your customers and profits goodbye. You can’t count on fast connections either. Most web users are still sucking content through a 56K straw! You have to provide up greased lightning or they’ll bail.
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With growing demand for offshore PHP development, many innovative companies arise in the market with their innovative concepts and technologies to give people a range of PHP development solutions. If you hire offshore PHP development companies from India, they will charge you very little amount as compare to companies that are located in the developed countries. Indian offshore PHP Development companies always arise with something new to offer its important customers, so Indian offshore companies never frustrate you. Therefore, choose for an offshore PHP Development company to get best service is one of the best decisions that you have made as you can get superiority service.