As a SEO consultant in India, I love to maintain my own blog regularly. Here, I am writing some most powerful advanced SEO and digital marketing tips.
Audit and update your SEO more frequently
Search engine optimization can significantly help your brand reach the people who want what you’re offering. Industry experts recommend updating your SEO once a quarter; after all, Google updates its algorithm more than 500 times a year. Find the keywords that are making your business gain or lose traction in the search engine cycle in order to make your brand as discoverable and searchable as possible.
Prioritize blogging as a lead generation tool
Each post you create is one more indexed page on your website, making it more likely customers will find you when searching online. It also indicates to search engines that your website is active, which will help surface your content to the top of search engine results. Further, blogging gives your brand a voice, and 91 percent of consumers say they are more likely to buy from a brand that is authentic rather than generic.
Host high-quality webinars and live events
There are a variety of digital marketing resources you can use to engage with your audience, including webinars, podcasts, and online promotion of live events.Event technology platforms like Eventbrite help brands create and market an event, as well as promote ticket sales and manage their audience.
Expand and refine your email distribution efforts
Cellphone owners access their email on their phone rather than a desktop. Email works better than other mobile forms of notifications (like text messages) because they don’t cost the consumer anything, can be accessed on devices other than phones, and have more space to deliver a message. Emails keep your audience engaged across platforms, which in turn helps keep your brand top of mind.
Don’t give social media short shrift
Engage with your audience on social media by starting conversations and responding to both praise and grievances. Sixty-seven percent of consumers use social media for customer service inquiries, so make sure that you become a part of that narrative so that you can direct it to a positive outcome.
Make your marketing mobile
Even if a desktop version of your marketing content looks great, be sure to check that it translates across devices. Consumers expect cohesion across platforms, and the better accessibility you provide your audience, the more likely they are to purchase.