Tag: Advanced PPC Tips

Top 5 Benefits of Google Local Service Ads (LSAs)

Posted on by Biki Patnaik

Do you run a service-based local business? Do you want to reach more high-quality leads and maximize your advertising budget? Google’s Local Services ads (LSAs) can help you achieve your goals!

Local Services Ads help you connect with people who search on Google for the services that you offer. Your ads will show up for customers in your area, and you only pay if a customer contacts you directly through the ad.

In this post, I’ll tell you the top FIVE benefits of Google’s Local Services ads (LSAs) for your local business.

Keep reading to learn more — and give me valuable comments to discuss with the latest tips for maximizing your paid ad spend!

Local Services ads (LSAs) show up at the top of search results when users search for local services. LSAs are available in select cities for service-based businesses like:

  1. Plumbers
  2. HVAC professionals
  3. Real estate agents
  4. Electricians
  5. Roofers
  6. Carpet cleaners
  7. And more

If you have any doubt LSAs are right for your business, read and get info about the top five benefits of LSAs.

  • Local Services ads drive more visibility and clicks
  • With Local Services ads, you only pay for viable leads
  • You can target exactly where and when your Local Services ad displays
  • LSAs provide cost-per-lead transparency
  • You can promote confidence with the Google Guarantee

Article Courtesy: webfx.com

PPC Tips

6 Important Tips To Improve Your Click Through Rate

Posted on by Biki Patnaik

As a PPC marketer, you know that before you can start optimizing your campaigns for conversions, you’ve got to get those clicks rolling in. Here one question rise from each and every PPC marketer, that is How do you get more clicks?

I’ve selected six of my favorites to share with you here from some of the best in the PPC biz. Read on to learn some simple tips that you can use to optimize your PPC traffic that will help you to see better results almost immediately.

  1. Start generating urgency with countdown timers
  2. Use ad extensions to increase visibility
  3. Use symbols to get attention
  4. Put the main keyword you’re bidding on in the URL of your ad
  5. Call your readers to action to get the click
  6. Before writing a word of ad copy, get to know your audience

These are simple tips that you can implement in almost no time at all. And if you do implement any of them, it’s really important that you test what you’ve done to make sure that your audience is responding in a positive way.

Article Courtesy: acquisio.com